Women Who Lead

Sara Tracy and Sonya del Peral at the March 2020 Women@Work Times Union Women Who Lead breakfast series event, Colonie, NY, Photo : Kirsten Voege/KIRated Communications

Women Who Lead. A conversation with Sonya del Peral, Nine Pin Cider Works.

Sonya del Peral is the general manager at Nine Pin. She is also an attorney, a momboss, a community leader, a trailblazer (literally) and mom to Nine Pin founder Alejandro del Peral.

Sonya is a trailblazer because she is a founding member and helped establish the Capital Craft Beverage Trail (CCBT). See how that worked? To start your own craft beverage journey, check out the Capital Craft Beverage Trail, and get your passport stamped at the local cideries, distilleries, wineries and breweries!

Look for signs.

photo of Sonya del Peral, General Manager at Nine Pin Cider Works in front of a Nine Pin Sign

As she tells it, Sonya del Peral was hiking with her son Alejandro and they were talking about his interest in opening a farm cidery. When they reached the summit there was a double rainbow. That was a sign. That sign sealed the deal for Sonya del Peral. She was 100% on board with helping her son start the hard cider business based in Albany, New York.

The double rainbow timing was perfect, Nine Pin is the first licensed Farm Cidery in New York State.

When they were looking for a site, the team originally passed on the 929 Broadway, downtown Albany location. Why? Because they thought it would be too much work. Sonya went to look and agreed it would be a lot of work but thought it had a lot of potential. She was sold when she noticed the adjacent building. As you can see, there is a rose. Sonya’s husband, Casiano painted the rose over 20 years ago. Another sign!

View of 929 Broadway the location of Nine Pin Cider Works, Albany New York
The Nine Pin location at 929 Broadway, Albany, NY and the rose painted over 20 years ago by Sonya del Peral’s husband Casiano del Peral

Follow your passion, build a great team, be responsive and reliable, don’t over apologize.

These are some of the words of wisdom Sonya shared at the most recent Women Who Lead event.

photo of attendees at March 11,2020, Women@work event
Some of the attendees at March Women at Work event photo credit: Phoebe Sheehan/Times Union

The Women@Work, Women Who Lead event was held at the Hearst Media Center in Colonie, NY.

Enjoy reading this update? Check out my other blog posts on Women Who Lead and social events.


About Me

Kirsten Voege is a marketing strategist, business consultant, and fractional CMO. Before founding KiRated Communications, Kirsten held executive leadership roles on Madison Avenue, managing teams of 5 to 53 and overseeing the planning, negotiation, and optimization of more than $350 million in annual marketing budgets. An entrepreneur at heart, Kirsten’s early paychecks came from various roles, including babysitter, pachysandra broker, pet-sitter, cashier, receptionist and office clerk. After almost 30 years living/working in NYC, Voege made it happen and moved to the Capital Region of NY State.

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