Case Studies – Tech
Driving Growth & Visibility for Tech and FinTech Innovators
Ready to launch a new product, expand your market, or boost your tech company’s influence?
At KiRated Communications, we specialize in creating clarity and driving connections that lead to sales. Explore our case studies below to see how we’ve developed easy-to-implement annual marketing plans for busy brokers and crafted targeted outreach to attract high-net-worth individuals to luxury homes
The Challenge
A technology entrepreneur developed a proprietary product to attribute and track ROI for paid marketing efforts, but needed assistance in marketing and promoting it.
Goal: Sales Pipeline
To introduce the new company to media buyers, advertising agency leaders and media owners, and to establish a sales pipeline for the SaaS offering from this ad tech startup
Tactis:
Collaborated closely with the company founder to define the value proposition and key product differentiators. Designed company credentials and sales collateral, and developed case studies to highlight the product’s core advantages. Executed email outreach and cold-calling campaigns targeting early adopters and high-profile industry prospects, scheduled demo meetings, and prepared sales presentations. Facilitated introductions to industry trade organizations and events.
Outcome:
I successfully scheduled and co-presented in-person and virtual demos with the founder to highly motivated potential early adopters. Within the first six months, I secured two prospects for initial beta testing, which led to annual contracts. The case studies I authored were featured in online articles and print trade publications. Additionally, the founder joined an industry trade group and now regularly participates as a subject matter expert at events and conferences.
Related KiRated Co Service: Business Development
The Challenge
A Philadelphia-based marketing tech platform sought to expand beyond its existing market and enter the 518 region of Upstate New York.
Goal: Market Expansion
To introduce 518 based entrepreneurs in NY to the founder of Mar-Tech platform and initiate consultation or sales calls.
Tactic:
Conducted thorough research to identify and pre-screen local founders and service-based business owners in the 518, NY Capital Region who were poised for growth. Engaged in in-person prospecting at networking events and utilized one-on-one outreach to establish connections.
Outcome
The outreach efforts led to several introductory calls with CEOs, founders, and business leaders who expressed a strong need for a sales pipeline. This resulted in the development of a solid lead pipeline and signed contracts, exceeding $100K per year in revenue.
Related KiRated Co Service: Business Development
The Challenge
A low-profile, 518, Capital Region, NY based technology company sought increased exposure and local visibility to enhance its business credentials within the community.
Goal: Increased Visibility
To establish the Founder/Owner as a subject matter expert in cybersecurity through local media coverage.
Tactics:
Identified and approached local news outlets with a well-crafted press kit that highlighted the Founder’s expertise, the company’s focus on cybersecurity, and insights on defending against cyber threats.
Outcome:
The Founder/Owner was featured in two separate news cycles, appearing on-air in TV segments discussing cybersecurity breaches. As a result, the Founder gained greater recognition as a cybersecurity expert and a community-minded tech entrepreneur.
Related KiRated Co Service: Business Development
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The Challenge
An Australia based financial company looking to introduce a Buy Now, Pay Later (BNPL) option to the US market needed to attract industry leaders as partners.
Goal: Marketing Strategy
To develop a marketing strategy that would target business owners and decision-makers in key verticals, including FinTech, home improvement, dental, veterinary, and automotive industries.
Tactics:
Conducted research on relevant trade outlets, evaluating and negotiating multi-channel advertising packages to reach high-value audiences in both the US and EU markets.
Outcome:
The marketing plan was well received by client’s decision makers. However, due to changes within the finance sector, the plan was temporarily put on hold and later suspended indefinitely. Ultimately, the plan was not activated.
Related KiRated Co Service: Media Buying & Planning
Work with us
At KiRated Communications, we’re more than just consultants – we’re partners in your success. Our mission is to challenge the status quo, embrace innovation, and deliver work that creates real, lasting change. If you’re ready to take your brand to the next level, we’re here to guide you through every step of the journey.