Case Studies – Impact Sector
Driving Awareness & Engagement for Mission-Driven Organizations
Ready to amplify your impact and connect with your community?
At KiRated Communications, we deliver tangible results for mission-driven organizations in the Impact Sector. Explore our case studies below to see how our PR strategies, speaker acquisition, and multimedia campaigns have successfully boosted leadership visibility, driven program applications, and secured widespread event attendance—helping organizations like yours achieve vital goals and create lasting change.
The Challenge
A mission driven organization sought a high-profile Author to headline an upcoming event and generate widespread attention.
Goal: Secure Keynote
To secure a keynote speaker with strong name recognition who would draw media interest and boost event attendance.
TactiCs:
Facilitated strategic introductions between the organization and two potential author collaborators.
Outcome:
Through my connections, the organizers successfully secured Wally Lamb—critically acclaimed author of six New York Times bestsellers—as the event’s keynote speaker. The VIP event sold out and received coverage from both local and national media outlets.
Related KiRated Co Service: Business Development
The Challenge
Increase awareness and inspire people to adopt the role of a foster parents within their local communities.
Goal: Drive Applications
Develop and execute a multi-media campaign aimed at raising awareness and motivating individuals to sign up as foster parents across various regions of New York State, including Albany, Binghamton, Rochester, Utica, the Hudson Valley, Dutchess, Ulster, Westchester, Orange, Rockland, and Nassau and Suffolk Counties on Long Island.
Tactics:
Conducted research on market conditions and available media outlets, and planned, negotiated, and placed radio and TV ads in high-need areas. Focused on local cable and broadcast TV ads in regions where the demand for foster parents was the greatest.
Outcome:
The campaign significantly raised awareness, resulting in a surge of qualified foster parent applicants. Additionally, monthly cash donations to the agency increased during the duration of the campaign.
Related KiRated Co Service: Fractional CMO/ CMO-For-Hire
“Kirsten and I were collaborators on a nonprofit marketing advisory committee. She brought a sophisticated, data-driven approach to the committee that helped shape go-to-market strategy in a way that’s uncommon for most nonprofits. Her ideas, energy, and perspective are worth their weight in gold!”
— L.K. – Founder & Lead Strategist
The Challenge
A newly appointed Executive Director of a community organization was relatively unknown to local stakeholders and sought to raise visibility – for both herself and for the organization’s mission – in the area she serves.
Goal: Executive Director Visibility
To humanize and spotlight the new leader within the community while reinforcing the organization’s role and impact.
Tactics:
Created a targeted public relations strategy, including press materials and personalized outreach to local media outlets, with a focus on storytelling and community relevance.
Outcome:
A regional journalist published a 500-word feature on the Executive Director, which ran in both print and digital editions and was promoted through the publication’s email blasts. The article was shared widely on personal and organizational social channels, significantly increasing visibility. The organization’s Board, founders, and donors responded positively, appreciating the recognition and the strong introduction of new leadership.
Related KiRated Co Service: Business Development
The Challenge
A newly launched charity golf event required publicity to attract attendees, sponsors and corporate donors.
Goal: Event Sell-Out
Drive new registrations for a golf tournament and clinic combination event
Tactics:
Developed a comprehensive marketing strategy, creating content for social media and paid media campaigns with diverse calls to action (CTAs). These included QR codes to provide event information, links for donations and sponsorships, and sign-up forms for participants. I also researched and secured local grant funding for paid advertising efforts.
Alongside another marketing volunteer, I introduced a scholarship program aimed at encouraging community members new to golf, as well as emerging leaders in both the impact and for-profit sectors – to participate without financial burden, acknowledging the high cost of golf.
Outcome:
The inaugural year of marketing efforts resulted in a sold-out event. In subsequent years, many participants and sponsors returned. The clinic scholarships, now sponsored by generous donors, continue to allow newcomers to golf to join at no charge, providing them with the opportunity to experience the clinic and enjoy a day at a country club, all at no cost.
Related KiRated Co Service: Business Development
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Work with us
At Kirated Communications, we’re more than just consultants – we’re partners in your success. Our mission is to challenge the status quo, embrace innovation, and deliver work that creates real, lasting change. If you’re ready to take your brand to the next level, we’re here to guide you through every step of the journey.