Traditional Media Buying & Planning
Maximize Your Marketing Impact with Expert Media Buying
From strategy to execution, we handle every aspect of your traditional media investments to ensure your campaigns deliver measurable results
Why Invest in Traditional Media?
In today’s digital-first world, traditional media remains a powerful tool for reaching broad audiences and building brand awareness. Whether it’s a TV commercial, a radio spot, or a billboard in a high-traffic area, traditional media offers unmatched reach and credibility.
- Broad Reach: Connect with large, diverse audiences across multiple platforms
- High Credibility: Traditional media channels like TV and print are trusted by consumers
- Tangible Impact: Create memorable campaigns that leave a lasting impression
- Multi-Channel Integration: Combine traditional and digital media for a cohesive marketing strategy
Comprehensive Media Buying & Planning Services
At Kirated Communications, we specialize in creating and managing traditional media campaigns that deliver results.
Our services include:
- Media Research & Strategy: Identify the best platforms and opportunities for your campaigns based on your target audience and goals
- Vendor Negotiations: Leverage our industry relationships to secure the best rates and placements for your media buys
- Multi-Channel Planning: Execute campaigns across TV, radio, OOH (out-of-home), print, and OTT (over-the-top streaming)
- Buy Stewardship: Monitor and optimize your media investments to ensure maximum ROI
- Performance Analysis: Measure the effectiveness of your campaigns and refine strategies for continuous improvement
Key Benefits of Working with Kirated Co. as your media planning and buying expert
Comprehensive media experience bridging high-growth startups and established global players
$7 Billion+ in Media Managed
Proven expertise in handling large-scale campaigns.
Strong Vendor Relationships
Access to premium placements and competitive rates.
Customized, Strategic Solutions
Tailored strategies to meet your unique business needs.
Ready to Elevate Your Marketing?
Let’s build a strategy that drives real business growth. Whether you need a Fractional CMO, branding strategy, or multi-channel campaign, we’re here to help
Testimonials
“Kirsten Voege is a smart, hardworking professional who is also friendly and easy to work with. She is extremely knowledgeable about media and marketing. She takes the time to review multiple scenarios to ensure she puts forth the best option . Kirsten is also a great team player who works collaboratively with peers as well as spending time training junior staff. I have always enjoyed working with Kirsten and would be happy to do so again and again!”
— Jessica B – SVP
“Working with Kirsten as my client…..I found her to be a wonderful partner….she was engaging, knowledgeable about the marketplace, transparent, as well as an effective communicator. It’s always a pleasure to engage with professionals who are smart, well informed, creative and assertive, like Kirsten.”
— Cathy G – VP Ad Sales
“Kirsten and I were collaborators on a nonprofit marketing advisory committee. She brought a sophisticated, data-driven approach to the committee that helped shape go-to-market strategy in a way that’s uncommon for most nonprofits. Her ideas, energy, and perspective are worth their weight in gold!”
— L.K. – Founder & Lead Strategist
FAQs
What is traditional media buying?
Traditional media platforms include television, radio, print, streaming and OOH (Out-of-Home marketing).
Kirsten has purchased paid advertising for clients in The Price is Right, on Jeopardy, American Idol. The BET Awards and in NFL games. In addition, she placed advertising buys on Food Network, The NY Post, WSJ, Saratoga Living, taxi tops and the NYC subway.
How do I know if traditional media is right for my business?
Traditional media is ideal for businesses looking to reach large, diverse audiences or establish a strong local or national presence. During our consultation, we’ll help you determine if traditional media aligns with your goals.
How does KiRated Communications approach media planning?
Our approach combines big-agency expertise with a personal touch. We start by understanding your business goals, target audience, and budget. From there, we identify the best traditional media channels, negotiate with vendors to secure premium placements, and monitor campaign performance to ensure maximum ROI.
Can you integrate traditional media with digital campaigns?
Yes! We specialize in creating cohesive strategies that combine traditional and digital media for maximum impact. By integrating TV, radio, print, and OOH with digital platforms, we ensure your campaigns reach the right audience at the right time.
What about digital marketing; does KiRated Communications handle that for my company?
That depends on what you mean by digital marketing — it can include everything from display advertising and search engine marketing (like Google or Bing search ads), to SEO, website development, and email campaigns.
While we don’t manage every aspect of digital in-house, we can absolutely guide you on what makes the most sense for your business. If it’s outside our scope, we’ll connect you with trusted partners who specialize in exactly what you need.
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