The KiRated Process
The KiRated Co Process™ Framework
A trademarked framework on onboarding new clients.
At KiRated Co, we help businesses develop winning marketing campaigns. We build bespoke marketing campaigns to meet client specific needs. Your goals are our goals. This approach drives sustainable growth. Our process is designed to build meaningful, results-driven partnerships that address your challenges and promote your strengths. Here’s how we work together:
Together, we follow a Seven-Step Approach:
Our trademarked approach to building strategic marketing programs allows us to learn about our clients business and dive deep into strengths, we learn about any areas of weakness and identify opportunities to maximize community engagement, drive business growth and ultimately, increase revenue.
1. Info share
To get started, we ask you to complete the KiRated Marketing for Growth Survey. This is the first step to help us understand your business, its goals, and current marketing efforts. We’ll learn about your ongoing promotions, historical campaigns, decision-making drivers, budget, and internal resources.
2. Deep Dive Q&A
Next, we take a deeper look at your business. We explore your challenges, strengths, and goals to ensure we truly understand the role your business plays in the community. This helps us identify the best strategies to achieve your objectives.
3. Goal Alignment
After gathering all relevant insights, we mutually agree on marketing goals and allocate an advertising budget that aligns with your business objectives.
4. Fine Tune Messaging
We review and refine your current marketing messaging and branding to ensure it aligns with your company’s values and mission. This ensures consistency and strengthens your brand’s voice in the marketplace.
5. Propose Top Tactics
With a clear understanding of your goals and messaging, we propose the top marketing tactics and campaign options that will have the greatest impact on your growth. We focus on solutions that drive customer acquisition and strengthen your market position.
6. You Decide the Path
At this stage, you decide which path to take. While we provide recommendations, the final decision on tactics and strategies is always yours. Our goal is to present clear options that align with your vision.
7. KirATED Co Makes it happen
Once goals, tactics, and budgets are approved, we move into implementation. KiRated Communications takes it from there, executing the plan with precision and ensuring every step is aligned with your business goals. We’re dedicated to solving challenges, removing obstacles, and promoting your strengths to attract new customers.
Why OUR Process Works
Smart, Data-Backed Strategies
We combine industry expertise with real-time marketplace insights to craft communications plans that deliver measurable growth and long-term impact.
No one-size-fits-all solutions
Every business is different. That’s why our strategies are tailored to your goals, your challenges, and where you stand in the market.
Trusted, Collaborative Partnership
We act as an extension of your team, working with you every step of the way to drive meaningful results and lasting success.
Ready to take your business to the next level?
WE’VE GOT YOU. We’re here to guide you through every step of the process. Let’s create a customized plan that works for you and drives results!
Ready to Elevate Your Marketing?
Let us build you a strategy that drives real business growth.
Testimonials
“It’s always refreshing to work with Kirsten, since you know it’s always a collaborative effort; never one-sided. Despite any hurdle, she is always solution oriented to find a mutually beneficial win! Kirsten always elevates the teams she works with and the companies she works with!”
— Daniel W- VP
“Working with Kirsten as my client…..I found her to be a wonderful partner….she was engaging, knowledgeable about the marketplace, transparent, as well as an effective communicator. It’s always a pleasure to engage with professionals who are smart, well informed, creative and assertive, like Kirsten”
— Cathy G – VP Ad Sales
“Kirsten is a collaborative and positive executive. She was always very forthcoming with client and industry information which helped our conversations become informational and productive. Since working independently, Kirsten has nurtured our relationship and made introductions and connections which have been positive. I appreciate Kirsten’s perspective and passion for her work.”
— Joe G – SVP, Ad Sales
FAQs
What makes KiRated Communications different from a traditional marketing agency?
At KiRated Communications, we offer independent, customized consulting. You will not get a cookie-cutter plan or cut-paste solution from us.
- We are performance marketing experts. We have tracked ROAS and ROI since forever, so every campaign we build can include data-driven insights and optimization
- Unlike traditional agencies, we are flexible, easy to work with, and hands-on
- We are unbiased; we evaluate every opportunity to ensure there is strategic alignment
- We don’t answer to any corporate media owner, so our evaluations are honest and transparent
- We are as local as you are. We have negotiated tv, radio, digital and streaming deals in local footprints and geographies, all over NY State, to Florida, California, Texas and everywhere in between.
- Have a bigger geographic footprint? We’ve got you. We have connections and relationships with all the national media outlets, places like BET, Bloomberg, CNN, CNBC, Conde Nast, Disney, Forbes, Hulu, NFL, NYTimes, and the WSJ.
What kind of things do you help customers with?
As performance marketers, we build marketing strategies that focus on the outcomes.
- You want to expand your reach in a community or region? We’ve done that.
- You want to attract people to an event? We’ve done that.
- You want to generate interest in a new product or service offering? We’ve done that.
- You want to increase your sales pipeline with qualified leads? We’ve done that.
- You want to get more eyes on your business with tv advertising on your local tv stations, cable tv or radio? We’ve done that.
- You want to attract people from another region to your event or business? We’ve done that.
- You want to target high net worth individuals with a custom offer? We’ve done that.
- You want to talk directly to decision makers and c-suites in a certain geography or industry? We’ve done that.
How do you measure success?
We focus on data-driven outcomes.
Throughout the process, we:
- Set clear, measurable KPIs (Key Performance Indicators) aligned with your business goals.
- Use analytics and reporting to track campaign performance.
- Continuously optimize strategies to maximize ROI.
You’ll receive regular insights and updates so you can see the direct impact of your marketing efforts.
What industries do you specialize in?
With 20+ years of experience, KiRated Communications partners with a diverse range of industries, including but not limited to:
- Highly regulated categories like education, insurance, financial services, healthcare, government agencies, and pharma
- E-commerce, real estate and technology
- Consumer goods, auto, beauty, restaurants, events and entertainment
- Professional services & local businesses
Our broad expertise allows us to apply proven strategies while tailoring them to your specific market, helping you achieve measurable growth and stand out from the competition.
What if I already have an internal marketing team?
That’s no problem! We often collaborate with in-house teams, offering:
- Strategic consulting to enhance your current efforts
- Campaign analysis & optimization to improve marketing impact & effectiveness
- Team training and support to strengthen internal capabilities
We work seamlessly alongside your team, complementing their strengths.
