Case Studies – eVENTS
Driving Attendance and Impact for Diverse Events
Ready to fill your seats and make your next event a resounding success?
At KiRated Communications, we specialize in crafting strategic event marketing plans that bring unique experiences to life and connect with your ideal audience. Explore our event case studies below to see how we’ve helped event organizers, venues, and programs attract more attendees, generate essential buzz, streamline complex event promotion, and deliver measurable impact across a wide range of arts, sports, and seasonal events.
The Challenge
Publicize a newly launched arts & culture festival in Queens, NY and drive attendance from NYC Metro & Long Island.
Goal:Attendance & Awareness
To create a robust multimedia paid marketing campaign that introduces the months-long arts and culture event to the residents of Queens and surrounding areas, targeting and engaging a multi-cultural audience in their native languages (Spanish, English, and Korean).
Tactics:
Evaluated the local marketplace and conducted research on multi-cultural outlets. Placed and negotiated digital, print, e-blasts, and social media campaigns to reach diverse audiences. Coordinated paid and free event listings, along with advertorial placements. Distributed press releases and images, securing editorial coverage in print, online, and local TV. Planned and placed targeted digital ads on NYC taxi tops and taxi TV, specifically geo-targeted to the areas around the event venues.
Developed and executed an impactful guerrilla marketing campaign, which included large, colorful sidewalk decals at high-traffic subway entrances throughout Queens, as well as post-it note wall posters along popular commuter routes. These post-its were strategically placed on bus shelters, sidewalk billboards, subway entrances, and pillars in busy subway stations to reach Queens commuters on their way to and from work.
Outcome:
The festival was a resounding success, with participants attending events throughout Queens. The audience was a mix of locals from Queens, as well as visitors from Manhattan and Long Island, who came to support the arts and engage with the diverse range of events offered.
Related KiRated Co Service: Media Buying and Planning
The Challenge
Promote a local arts venue and attract both new and returning patrons by highlighting the diverse artistic themes of the upcoming season.
Goal: Ticket Sales
To develop comprehensive multimedia paid marketing campaign that informs the public about the venue and its upcoming events, encouraging ticket sales for performances featuring various forms of dance, as well as classical and contemporary musical artists. The target audience includes residents from NYC, Albany, The Berkshires, Hudson Valley, and parts of Western NY.
Tactics:
Analyzed historical data, assessed marketplace conditions, and researched new outlets to create three distinct marketing campaigns—each tailored to promote different performance categories: ballet, orchestra, and jazz. Developed campaign timing strategies to optimize ticket sales for each performance type. Managed the team overseeing digital display ads, Google keywords, SEM, and social media outreach. Negotiated and placed advertising buys for radio, TV, and print. Secured free e-blasts, paid and free event listings, and advertorial placements. Negotiated trade deals and developed multimedia partnerships to maximize exposure while adhering to media budget constraints
Outcome:
The marketing campaigns were executed on budget, generating positive community feedback. The performance season was a resounding success, with many events selling out and attendees traveling from across the region to experience the performances.
Related KiRated Co Service: Fractional CMO/ CMO-For-Hire
The Challenge
A basketball coach sought to increase paid enrollment in seasonal camps and one on one training sessions.
Goal: Awareness & Enrollment
To increase awareness of the program offerings within a targeted geographic area and drive new sign-ups across all sessions.
TACTICS:
Identified and approached relevant regional media outlets for earned media opportunities. Designed and developed a professional press kit. Built a promotional strategy and created advertising assets for both digital display campaigns and local cable television.
Outcome:
The camps and training programs have been selling out. First time participant sign ups continue to increase. The media picked up the press releases, resulting in two editorial features in local print media, and two on local tv news. These outlets expanded the reach of the promotion beyond digital and helped to spread the word on the camp programs and the instructor.
Related KiRated Co Service: Business Development
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The Challenge
Drive new attendee sign-ups and generate positive media coverage for a hands-on training & networking event in the tech industry.
Goal: Sign-Ups & PR
To attract participants and secure local media attention and coverage of the event
Tactic:
Designed and distributed informative event collateral, including info cards & press releases, targeting local media and potential attendees.
Outcome:
The conference achieved record attendance, making it the most successful in its three-year history. Two local television stations covered the event with on-air segments, and two print/online publications sent reporters who published editorial features highlighting the event, its participants, and its founders.
Related KiRated Co Service: Business Development
The Challenge
Promote off season events and boost annual ski pass sales for a privately owned, independent ski mountain.
Goal:Sales & Engagement
To develop and execute a multimedia marketing campaign that builds brand awareness, drives engagement for off-season events, and increases pre-season annual pass sales ahead of the winter season. Target regions included Albany, the Berkshires, and parts of the Hudson Valley in New York.
TACTICS:
Leveraged historical campaign data to plan and execute three distinct marketing pushes across key pre-season timeframes. Oversaw the digital strategy team managing video, display, branded and non-branded search, and social media promotion. Personally negotiated and placed paid television advertising and secured media trade agreements to stretch the impact of limited budgets.
Outcome:
The campaign delivered at 99% of the allocated budget and exceeded expectations. The resort experienced a 15% year-over-year increase in annual pass sales and saw record numbers of day-trippers purchasing multi-day passes. Off-season events generated strong social media engagement and high attendance overall, with the exception of one event impacted by inclement weather.
Related Kirated Co Service: Fractional CMO/ CMO-For-Hire
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At KiRated Communications, we’re more than just consultants – we’re partners in your success. Our mission is to challenge the status quo, embrace innovation, and deliver work that creates real, lasting change. If you’re ready to take your brand to the next level, we’re here to guide you through every step of the journey.