Case Studies – Healthcare
Driving Healthcare Enrollments & Operational Efficiency
Seeking to boost enrollments or streamline operations in the healthcare sector?
At KiRated Communications, we partner with healthcare organizations to achieve critical goals. Explore our case studies below to see how we’ve crafted highly effective media buying campaigns that drove significant healthcare enrollments during Annual Enrollment Periods and developed customized operations solutions that modernized planning processes for busy medical practices, leading to improved efficiency across multiple locations.
The Challenge
To promote the healthcare options available NY State consumers during Annual Enrollment Period (AEP).
Goal: NY Enrollments Growth
To create a strong television advertising presence that drives awareness and encourages eligible individuals to explore their healthcare choices and enroll during the AEP in three key markets: Buffalo, Rochester, and Utica, NY.
Tactics:
Conducted market analysis and negotiated localized TV advertising schedules tailored to each region. Secured placements on top-performing stations, featuring ads during high-impact prime-time programming and rusted local news broadcasts. Successfully negotiated value-added components, including complimentary 30-second ads and billboard sponsorships that aired at no additional cost during local news segments.
Outcome:
The campaigns exceeded viewership rating goals and delivered strong reach through premium programming and added-value placements. Enrollment sign-ups met or surpassed projections in all three market areas.
Related KiRated Co Service: Media Buying & Planning
The Challenge
Drive new healthcare enrollments during the Annual Enrollment Period (AEP) in Wisconsin
GoaL: WI Enrollments Boost
To execute targeted television advertising campaigns in the Madison and Milwaukee markets that educate eligible consumers about their healthcare options and encourage enrollment with Quartz during the AEP.
Tactics:
Strategically planned and negotiated TV ad schedules to reach key demographics in each market. Secured placements in high-performing programs including NFL games, American Idol, The Voice, and local news broadcasts. Negotiated added-value spots at no additional cost to maximize reach and efficiency.
OutcomE:
The campaigns delivered strong viewership ratings, effectively reaching the intended audience. Enrollment numbers met or exceeded projections, making the campaign a success
Related KiRated Co Service: Media Buying & Planning
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The Challenge
A busy medical Doctor managing multiple office locations needed to modernize and streamline their internal marketing and planning process. They required customized templates for meetings, agendas, timelines and a scheduling to support annual planning.
Goal:Streamline Operations
To evaluate existing workflows, gather input from stakeholders, and develop a set of user-friendly templates that included agenda outlines, project timelines, key deliverables, and next steps—enabling staff to input data easily while allowing the office manager to track project progress.
Tactics:
Designed, built, and refined a suite of custom templates tailored to the organization’s needs. Templates underwent multiple rounds of testing and iteration based on user feedback to ensure functionality, clarity, and ease of use across multiple offices.
Outcome:
The doctor and office management team embraced the new tools, which improved planning visibility and operational efficiency across all office locations. The spreadsheet system was officially adopted as part of their ongoing workflow.
Related KiRated Co Service: Operations/Documentation
Work with us
At KiRated Communications, we’re more than just consultants – we’re partners in your success. Our mission is to challenge the status quo, embrace innovation, and deliver work that creates real, lasting change. If you’re ready to take your brand to the next level, we’re here to guide you through every step of the journey.