Case Studies – ENTREPRENEURS & Service Businesses
Empowering Entrepreneurs & Service Businesses for Growth
Ready to expand your services, streamline operations, or secure new opportunities?
At KiRated Communications, we specialize in helping entrepreneurs and service businesses overcome growth challenges. Explore our case studies to see how our business development strategies, media planning expertise, and operations solutions have successfully secured national projects, streamlined pitches, facilitated market entry for new services, and modernized internal processes.
The Challenge
A NY State Certified MWBE sought to secure a new business project with national exposure to expand beyond local, community-based clients.
Goal:New Clientele
To attract new clients to a MWBE service business specializing in website design & SEO
TactiC:
Facilitated introductions to two potential business partners.
Outcome:
The connections aligned on goals and signed a contract for a 6-month project. The MWBE successfully updated and enhanced the website for a Vermont-based NY Times bestselling author with an upcoming book launch. The updated website went live on schedule, showcasing the new book release, and the project was completed within the set budget.
Related KiRated Co Service: Business Development
The Challenge
A marketing services company needed to update its credential materials for new business pitches, client communications, and media outreach.
Goal: Brand Consistency
Develop a cohesive suite of branded templates—including a Word memo document, an Excel invoice template, and a PowerPoint presentation deck—designed to support external Communications for a startup marketing company
Tactic:
Designed, developed, and tested various template formats, optimizing usability and input fields to accommodate the fast-paced needs of the startup. Ensured all templates adhered to the company’s brand guidelines, including color scheme, typography, and overall design style.
Outcome:
The company appreciated the ease of use and consistency across all templates. Now, all of the company communications align with the brand ethos, make a strong and cohesive impact.
Related KiRated Co Service: Operations/Documentation
The Challenge
A small, digital-first marketing firm sought to expand its service offerings by incorporating media buying capabilities. They required the expertise of a media buying specialist to help pitch and secure new media-focused projects.
Goal: Revenue Diversification
To introduce media buying services to their existing client base, with the objective of enhancing service value and driving increased agency revenue.
TACTIC:
The consultant was on-boarded with a briefing on existing client accounts and collaborated with internal stakeholders to define potential budgets and target geographies. From there, monthly and annual multi-channel media plans were developed to align with client objectives. In addition, the consultant established best practice frameworks and implemented streamlined processes for managing approvals, planning, outreach, invoicing, and reporting.
Outcome:
Within six months of campaign execution, the client doubled their remaining media budget for the year, recognizing the strong performance and return on investment driven by the media strategy.
Related KiRated Co Service: Media Planning & Buying
Ready to Elevate Your Marketing?
Let’s build a strategy that drives real business growth. Whether you need a Fractional CMO, branding strategy, or multi-channel campaign, we’re here to help
The Challenge
A creative production agency specializing in video, audio, and print advertising sought a media expert to develop comprehensive proposal and planning templates to support new business pitches.
Goal: Win Pitches
To create a cohesive suite of visually engaging, user-friendly templates that reflect the agency’s brand and design ethos. This includes an Excel calendar for annual planning, a Word document template for internal memos, and a PowerPoint presentation template—each designed to support and elevate the agency’s new business pitches.
Tactic:
Conceptualize, design, and develop a customized suite of templates tailored for agency use. The templates underwent multiple phases of refinement, incorporating continuous user feedback to ensure they effectively met the operational needs of the team.
Outcome
The agency’s leadership and staff successfully adopted the full suite of templates and have since recommended our services to other service-oriented businesses.
Related KiRated Co Service: Operations/Documentation
Work with us
At KiRated Communications, we’re more than just consultants – we’re partners in your success. Our mission is to challenge the status quo, embrace innovation, and deliver work that creates real, lasting change. If you’re ready to take your brand to the next level, we’re here to guide you through every step of the journey.