Case Study – Real Estate
Strategic Marketing and Luxury Outreach in the Real Estate Sector
Want to close more deals and connect with high-end buyers?
At KiRated Communications, we specialize in creating clarity and driving connections that lead to sales. Explore our case studies below to see how we’ve developed easy-to-implement annual marketing plans for busy brokers and crafted targeted outreach to attract high-net-worth individuals to luxury homes
The Challenge
A busy real estate broker sought a straightforward yearly marketing plan that would be easy to execute.
Goal: New Sales Prospects
To attract and engage new sales prospects through an organized, strategic marketing approach.
Tactic:
Developed an annual marketing calendar that included weekly touchpoints, themes and promotional offers. Created local business tie-ins and provided budget guidelines for each initiative.
Outcome:
The real estate broker appreciated the creative and strategic tactics, which allowed her team to efficiently organize workflows around the planned timelines. The team successfully implemented many of the weekly and monthly recommendations within budget. As a result, the broker achieved a record-breaking sales year and thanked me for delivering a thoughtful, easy-to-implement marketing plan.
Related KiRated Co Service: Business Development
Challenge
Attract high-net-worth individuals to purchase luxury homes in a newly developed, ultra luxurious private residential community near Austin, Tx, featuring world-class amenities, including a prestigious designer golf course.
Goal: Targeted Campaign
To generate awareness or the new luxury development, and target high-net-worth individuals from the mid-west & coastal regions who are interested in & capable of purchasing a $2MM luxury second or third home within a private, exclusive community.
Tactic:
Conducted a thorough evaluation of both national and local print outlets targeting C-suite executives, golfers, and residents in the Austin/Dallas/Houston regions. Developed a strategy for a combination of print and digital media with both local and national coverage. Planned, negotiated, and recommended the best outlets for reaching the desired audience.
OutcoME:
Due to budget constraints, national outlets like Architectural Digest, Bloomberg, and Forbes were deferred in favor of geo-targeted media in Austin, Houston, and Dallas, as well as private golf-related outlets. Despite the limited budget, I was able to secure significant added value, including bonus ad pages and preferred rates—usually reserved for advertisers with higher frequency thresholds.
These advertising efforts successfully drove qualified leads to the sales brokers, who provided additional information, answered questions, and conducted in-person tours of the property. We are currently awaiting increased budgets to expand the campaign outside the region.
Related KiRated Co Service: Media Buying & Planning
Ready to Elevate Your Marketing?
Let’s build a strategy that drives real business growth. Whether you need a Fractional CMO, branding strategy, or multi-channel campaign, we’re here to help
Work with us
At KiRated Communications, we’re more than just consultants – we’re partners in your success. Our mission is to challenge the status quo, embrace innovation, and deliver work that creates real, lasting change. If you’re ready to take your brand to the next level, we’re here to guide you through every step of the journey.
Our Values
Integrity
We believe in authenticity, honesty, and building trust. Our decisions are grounded in your goals, ensuring that your brand’s story is always told with purpose.
INDEPENDENCE
Creativity thrives when we’re free to think boldly. We deliver fresh, tailored strategies that make your brand stand out in a crowded market.
Growth
We embrace change and innovation, working alongside you to help your business evolve and reach new heights in a dynamic world.