Case Study – Automotive
Making Media Reporting Effortless for the Auto Industry
In the fast-paced auto sector, accurate and timely financial reporting is crucial for effective decision-making. Read below how KiRated Communications partnered with an advertising agency who was managing media buying for a leading auto dealership, in order to streamline the dealership’s monthly reporting processes, while providing clarity and efficiency.
The Challenge
An advertising agency managing media buying for an auto dealership needed support with monthly reporting.
The dealership required detailed tracking of media spend to support internal reporting, monitor monthly budgets, and facilitate timely vendor invoice approvals.
Goal: CLear Reporting
To create a report system capable of capturing 12 months of advertising spend data, organized by media vendor and channel in a clear and easy to read format.
Tactic:
Designed, built and populated a custom reporting template tailored to the dealership’s needs. Coordinated monthly outreach to media vendors to gather actual spend data, compiled information, and delivered a concise monthly recap report to the client.
Outcome
The dealership’s CFO values the clarity and consistency of the monthly reports. For over five years, the dealership and its partners relied on the accurate, timely reports. The reporting helped to support their financial operations.
Related Kirated Co Service: Operations/Documentation
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