Branding, Communication Plans and Marketing Strategy from a Fractional CMO
Strategic Marketing Leadership Without the Full-Time Cost
Elevate your brand with expert marketing strategies that drive measurable growth
What is a Fractional CMO and Why Does Your Business Need One?
Organizations looking for a marketing expert hire KiRated Communications as a Fractional CMO, strategic consultant, or partner for time-sensitive projects. A Fractional CMO, sometimes known as CMO-for-Hire provides senior-level marketing leadership on a part-time or project basis, helping businesses achieve their goals without the cost of a full-time hire.
benefits of a fractional CMO
- Cost-effective access to senior marketing expertise.
- Integrated support for cross-functional executive teams.
- Strategic oversight for branding, promotional campaigns, and growth initiatives.
- Scalable solutions tailored to your business needs.
The KiRated Communications’ Difference
When you hire KiRated Communications, your organization benefits from years of performance marketing and business expertise. We specialize in strategic planning, sales promotions, paid advertising, and operations guidance to drive measurable growth.
Our consultancy brings deep industry experience, proven frameworks, and specialized skills that your internal team may lack. We are creative and team players. We offer fresh insights, best practices, and marketing solutions. These have worked in multiple successful companies.
Our Approach to Branding & Marketing Strategy
At KiRated Communications, we believe that every organization deserves a marketing strategy that drives results. Our approach combines big-agency knowledge with a personal touch to deliver solutions that are both creative and data-driven.
Our Process Includes:
- Brand Positioning: Define your unique value proposition to stand out in competitive markets.
- Multi-Channel Campaigns: Execute campaigns across TV, radio, OTT, digital and more.
- Media Planning: Optimize your media investments with expert planning and analysis.
- Social Content Strategies: We are big thinkers. We can build you a content strategy and your internal team can handle the activation.
We know that growth that can be measured is key. That’s why we focus on ROI-driven strategies that help businesses thrive in competitive markets.
Key Benefits of Working with Kirated Communications
Expert Leadership
Gain access to senior-level marketing insight to guide your business. Our Fractional CMO services provide the strategic oversight needed to drive growth and deliver results.
Tailored Strategies
We create customized branding and marketing strategies that align with your business goals, industry, and audience, ensuring every campaign is impactful and effective.
Measurable Growth
Our strategies are designed to deliver measurable results. From brand positioning to multi-channel campaigns, we help your business grow and succeed in competitive markets.
Expertise Across Industries
From Madison Avenue to Main Street, KiRated Communications has worked with businesses of all sizes and industries. Our experience spans well-known consumer brands and local businesses alike.
Industries We Serve Include:
- Real Estate
- Healthcare
- Retail
- Education
- Technology
- Financial Services
- And more!
Whether you’re a startup founder or a corporate decision-maker, we’ll craft a strategy tailored to your industry and goals.
Ready to Elevate Your Marketing?
Let’s build a strategy that drives real business growth. Whether you need a Fractional CMO, branding strategy, or multi-channel campaign, we’re here to help
Testimonials
“I’ve had the pleasure of knowing Kirsten for over 23 years….When we worked together, she stood out as a thoughtful, organized, and inspiring manager who led with integrity and a calm confidence….If you’re lucky enough to collaborate with her, you’ll see exactly what I mean. She brings value, insight, and heart to everything she does.”
— Jeff P – CEO
“Kirsten Voege is a smart, hardworking professional who is also friendly and easy to work with. She is extremely knowledgeable about media and marketing. She takes the time to review multiple scenarios to ensure she puts forth the best option . Kirsten is also a great team player who works collaboratively with peers as well as spending time training junior staff. I have always enjoyed working with Kirsten and would be happy to do so again and again!”
— Jessica B – SVP
“Kirsten is a collaborative and positive executive. She was always very forthcoming with client and industry information which helped our conversations become informational and productive. Since working independently, Kirsten has nurtured our relationship and made introductions and connections which have been positive. I appreciate Kirsten’s perspective and passion for her work.””
— Joe G – SVP, Ad Sales
FAQs
What is a Fractional CMO/ CMO-For-Hire?
A Fractional CMO provides strategic marketing leadership on a part-time or project basis. They help organizations drive growth through strategic planning, paid advertising, and promotions, without the cost of hiring a full-time CMO.
How do I know if my business needs a Fractional CMO/ CMO-For-Hire?
If your business lacks a cohesive marketing strategy, struggles to execute campaigns, or needs senior-level marketing expertise without the cost of a full-time hire, a Fractional CMO is the perfect solution.
What if I already have an internal marketing team?
That’s no problem! We often collaborate with in-house teams, offering:
- Strategic consulting to enhance your current efforts
- Campaign optimization to improve effectiveness
- Team training and support to strengthen internal capabilities
We work seamlessly alongside your team, complementing their strengths.
Why hire KiRated Communications?
Organizations looking for a marketing expert hire KiRated Communications as a strategic consultant, fractional CMO, or freelancer for time-sensitive projects. Through our consultancy, we partner with founders and business leaders to drive business growth. Services we offer include strategic planning, sales promotions, paid advertising accross media, operations guidance, and other growth planning.
How do I get started with KiRated Communications if I’m unsure which service I need?
If you’re unsure whether you need a Fractional CMO, business development support, or another service, we’re here to help! Start by scheduling a free consultation. During this session, we’ll discuss your business goals, challenges, and current marketing efforts. Based on your needs, we’ll recommend the best solution—whether it’s strategic marketing leadership, media planning, or another tailored service.
Why do companies hire a fractional CMO or CMO for hire?
Expertise & Specialized Knowledge
- Our consultancy brings deep industry experience, proven frameworks, and specialized skills that your internal team may lack. We are creative, team players and offer fresh insights, best practices, and marketing solutions that have worked in other successful companies.
ROI & Measurable Impact
- Our goal is to build your business and drive revenue growth. As savvy paid media experts, we are superb negotiators. When a client hires us they benefit from the cost savings we get for media & promotional campaigns, so there is improved ROI on KPIs. The impact of our strategies results in better business outcomes. Our campaigns deliver on goals and drive business.
Speed & Efficiency
- We solve problems faster than internal teams. Your internal teams may be stretched thin or lack the necessary resources and experience. Our agility and business & marketing intelligence allows us to move forward without delay.
What are the benefits of a fractional CMO or CMO for hire?
Organizational Growth & Team Building
- A fractional CMO is focused on the growth of your organization
- A fractional CMO has hired, trained and managed high performance teams
Marketing Training and ability to “Plug and Play”
- A fractional CMO can guide and help upskill an existing team
- A fractional CMO is nimble and can be integrated into existing teams or help build a team
Entrepreneurial Mindset & A Fresh Perspective
- A fractional CMO is a business owner and understands ownership
- A fractional CMO is not tied to prior marketing decisions
Knowledge of Best Practices & Diverse Expertise
- A fractional CMO has broad marketing acumen and performance knowledge
- A fractional CMO works across industry verticals
Business Intelligence
- A fractional CMO works on multiple projects at a time and all projects can benefit from the operational knowledge gained
Why should my c-suite hire a fractional CMO?
Six Figure Cost Savings when compared to a similarly qualified full-time hire
Overhead Reduction – no benefits, bonuses, or taxes
Flexibility and Scalability – pay only for what you need
What does it cost to hire a fractional CMO or CMO for hire?
Cost range anywhere between 5K and 30K to hire qualified and experienced fractional CMO for our project. We know that may sound like a lot of money, however that is a significant cost savings versus hiring a full-time CMO.
Typically, experienced CMO’s base salary and benefits range from $245K to $450K per year; in fact, CMOs in large or VC backed startups can commend even higher comp packages, especially with equity involved.
What exactly does a fractional CMO or CMO for hire help with?
Execution and Oversight
- A fractional CMO will leverage data to measure performance and iterate on initiatives
- A fractional CMO will oversee campaign planning performance marketing brand positioning and content strategy
- A fractional CMO will coordinate with sales and product teams to align messaging and market approach
Team & Structure
- A fractional CMO helps define roles, hires key talent and develops internal capabilities
- A fractional CMO will provide mentorship and strategic direction to the current marketing team
- A fractional CMO will create scalable processes for marketing planning, execution and management
Marketing Strategy and Leadership
- A fractional CMO is a member of the C-suite and aligns business growth goals with executive leadership
- A fractional CMO will identify and optimize the marketing mix
- A fractional CMO will serve as a trusted advisor to the organization
Vendor and Agency Collaboration
- A fractional CMO will manage or advise on external partners and agencies as needed
- A fractional CMO will ensure marketing investments deliver ROI and align with company goals
Contact
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