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This is the spot to find the KIRated blog.

Here readers can learn all the news, events, updates, and more good to know info

On the KIRated Co blog we post networking event updates, share news and talk about exciting developments in our community.

What's New Billboard, headshot photo of Kirsten Voege, includes text that says news, events, updates, and more good to know info....

We are focused on building business growth through marketing and getting involved in our community. With the blog, our friends and readers can stay up to date on all things KIRated.

We invite you to join us!

Read and follow the KIRated Co blog to stay up to date on all things #KIRated #KIRated.co #marketing #bizdev #consulting #branding

Become your dream. 

To learn more about Kirsten Voege visit LinkedIN.

#MIH 2020

The Boiling Frog Effect Networking in the Capital Region of New York

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Are you an entrepreneur who is looking for networking opportunities in the 518?

As a recent transplant to the 518 and an entrepreneur in start-up mode I have been really challenging myself to find and attend worthwhile and interesting networking events in the 518.

My goals are to make local connections in the 518, learn about what is going on in the area and meet other like minded entrepreneurs.

Networking in the 518 isn’t always easy. There are some weeks where it is harder to find scheduled networking events on topics of interest. This was a great week! I found three events! First was an evening networking event hosted by the NY Capital Region chapter of the AMA, the second an early am networking event hosted by Capital Region women@work and the third was a Beer and Business event to meet the founders and companies participating in the current MBWE accelerator program with Ignite U.

Networking in the 518 at the American Marketing Association New York Capital Region- Executive Forum

Photo of Russ Klien, former CMO at Burger King speaking in front of a powerpoint presentation at the American Marketing Association Executive Networking event in February 2020

The Tuesday evening networking event featured a presentation with the former CMO at Burger King, Russ Klein.

He talked about the challenges he faced when a new CEO was brought in after the one who hired him was let go…he talked about operational challenges, training, margins, introducing new products, media mix, interestingly he shared that local linear (it was the 2000’s) media played a huge role in gaining traction against the competition.

Russ talked a-lot about how great his BK marketing team was and how that helped them to innovate and launch many new marketing efforts including; whopper freakout, triple whopper, subservient chicken and the introduction of the “creepy” king.

I love it when a leader shares the credit for their success with the members of their team. Every successful leader should encourage and support their team-mates and ideally then they will all be cheerleaders for the success of each other!
The Triple Whopper story….

This was interesting, because as Russ told it, the Triple Whopper really wasn’t that big of a hit with consumers. Triple Whopper was also extra work for the franchisees. Franchisees had to work on a new process for the Triple because the bun needed to be reworked to support the three burgers….burger logistics!

After the introduction of the 3x Whopper the franchises reported back that they were pretty disappointed with the sales of the Triple Whopper…it made up only 2% of sales.

Unhappy that is, until….. they analyzed weekly sales data for the double Whopper. After the introduction of the Triple, the double Whopper sales increased 50%!!! Consumers thought a double Whopper sounded better when compared with a Triple!!!

I love it when marketers use data to increase sales, and ROI. #performancemarketing

Women Who Lead

Women@Work /Times Union, Senior Editor Sara Tracey interviewed guest Nicole Snow, Founder and CEO of Darn Good Yarn based in Halfmoon, N.Y

photo of the brochure from the February 2020, Women@work, networking event featuring Nicole Snow, founder and CEO of Darn Good Yarn
Nicole Snow – Founder CEO Darn Good Yarn. Women@work

Entrepreneur Networking in the 518. Women at Work Breakfast Series

Guess who was seen at the Women@Work Breakfast on Feb. 12, 2020,  at the Hearst Media Center in Colonie? Yep.
Photo of Ninal Lockwood and Kirsten Voege in front of the logo'd step and repeat. This photo was taken while attending the Women at Work (Women@work) networking event in February at the Hearst Times Union building located off of Wolf Road in Albany NY.
Nina Lockwood & Kirsten Voege attend the Women@Work. Who can resist a step and repeat? Nina Lockwood, a coach and trainer who can be reached at Nina Lockwood .com and me at the Women@work event at the Hearst Media Center, Colonie, NY on Wednesday morning.
photo credit: Phoebe Sheehan/Times Union

1:1 with Nicole Snow of Darn Good Yarn

photo of a Darn Good Yarn branded travel trailer. The trailer hooks up with a hitch behind a pick up truck and carries yarn and supplies for Darn Good Yarn, also known as DGY.
Everything but boring, the Darn Good Yarn Trailer, at the Halfmoon, NY company HQ.

Thursday morning I met with Nicole Snow of Darn Good Yarn.

Yes, Nicole was the speaker at the Women@work event the day before, but I had scheduled our coffee meeting over a month before.

I had a wonderful 1 : 1 chat with Nicole. It was great to share stories, experiences and ideas with a Founder and CEO that is doing amazing things and making an impact. While I was there, Nicole toured me around the DGY warehouse. It is 20k square feet! I got a chance to see (and touch!) some of the beautiful yarn & hear about the process of developing The Good Sol sari wrap skirts. I am grateful to Nicole for taking time out of her busy day and meeting with me. #thankful

Nicole is an inspiring human, she is thoughtful and smart and she tells it like it is!

What do you get when you put together axe throwing, juice cleanses, ice pops, and tax resolution in Troy, NY?

photo of a nametag from the Ignite U Beer and Business Networking Event from February 1th, 2020.

Networking in the 518 at the Beer and Business event at Ignite U

My last entrepreneur networking in the 518 event of the week! The event featured the MBWE companies that are in the 2020 Accelerator program. https://igniteuny.com/mwbe

Check out my other blog postings about community and MIH in the 518 here.

About KIRated Co

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Learn more about KIRated, the brand created by Kirsten Voege.

Looking for ROI? We build marketing campaigns that get results.

At KIRated, we understand what it takes for marketers to stand out.

We know that growth that can be measured is key. This is something different, but at KIRated we believe measurement is everything. We are strategic and we build marketing campaigns that drive business growth, We call it getting results.

At KIRated, our performance marketing expertise informs everything we do. We build marketing campaigns that are measurable. When we talk results, it means we are tracking campaign ROI.

KIRated Communications builds marketing campaign that get results. Headshot of KIRated owner Kirsten Voege. Photo taken by Jamel Mosley also known as @melemedia
Kirsten Voege photo credit: Jamel Mosely, aka @melemedia

We know what it takes to promote local and national brands. We believe that every brand should be looking for outlets and tactics that will drive growth. When marketing campaigns are built to get results, the ROI can be optimized and so can growth. Building marketing campaigns to measure ROI is part of the equation. The result? Every dollar spent works harder.

Kirsten Voege is an experienced performance marketer with deep media contacts. She approaches every situation with a laser focus on client needs. Her endless creativity drives innovation and client results. A NYC ad-agency veteran, Kirsten has over 25 years of experience optimizing media budgets for every type of brand. Working on everything from DTC brands to Fortune 500 companies,

Voege has a track record leading campaigns that achieve marketing goals.

Throughout the years Kirsten has led campaigns for clients in nearly every vertical. As a result she has overseen campaigns for CPG, education, e-commerce, finance, fitness, healthcare, insurance, pharma, retail, technology, travel and QSR.

For more info about Kirsten visit here

Keep up with things going on at KIRated Co, read more on the blog here.

Prefer to drop us a note? Let’s chat…..follow us on social or drop a note to: kirsten@kirated.co

Set goals and deliver goals.

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BOOYAH! It’s 2020. Let’s set and deliver goals together!

Booyah! It’s 2020. A new year!

At KIRated we believe in delivering goals. So, we set goals and deliver goals.

It’s time to set goals. Are you setting audacious marketing goals for 2020?

photo of a name tag from the Center for Economic Growth 2019 Annual Meeting attendee Kirsten Voege from Kirated CommunicationsKirsten Voege name tag The CEG announced their accomplishments for 2019 and set goals for 2020.
Yep! I am involved in my community!

We believe in making it happen. Hence the hashtag #MIH, Make it Happen. Interested in meeting your marketing goals? Interested in getting involved in your community? We say #Yes to both at KIRated. At KIRated we are involved in and participate in our community.

At KIRated Communications, we set goals and we deliver.

We are active participant in our community.  After attending the Center for Economic Growth (CEG) 2019 Annual Meeting.  Networking goals were accomplished! We were able to meet some new people and connected with people we had met at some other events. It was an annual meeting, so the new Board of Directors was announced and there were reports on the enterprising efforts and goals set for the future.

At KIRated, there were lots of exciting things that happened in 2019. Curious? Take a look at one of them.
PLUS, we’ve got big plans for 2020, stay tuned to our blog to learn more.  

#MIH #2020goals