Searching for Happiness and JOY in May 2020.

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May 2020 Update- Four things I am doing these days that make me happy and bring me JOY.

Week eight of #QuarantineLife. Yep, it’s May 2020 and in New York state we are in week 8 of the #stayhome #staysafe orders. These times are challenging. I have a positive outlook. Even in challenging times, I seek out things that make me happy. Normally, that is having great meetings with clients, hanging out with friends, traveling, going out to restaurants and spending time with my family attending sporting events of a niece or nephew or some other celebration. These days I’m looking at everything and trying to see the positive in it! In the past few weeks, the weather has gotten nicer, with sunshine and spring in the air. Now is the time to discover and celebrate things that make me happy and bring JOY! In this post I will share four things I am doing these days that make me happy and are bringing me JOY.

Growing up I watched David Letterman. I used to love his segment where he ran down a top ten list. Thanks Dave!

Here goes: my top 4 to-do list for May 2020….

  • 4 – Get outside, enjoy Spring
  • 3 – Prancercise around the neighborhood
  • 2 – Not-so-serious video chats with co-workers
  • 1 – Set up a College Pals Virtual Happy Hour

4 – Get outside, look for signs of Spring

During my walks around the 518 I often stop to smell the roses. When I think about it, I mostly stop after a long uphill, when I really just need to catch my breath. But regardless of why, I have been enjoying discovering flowering trees and flowers along my route. There are parks and plantings even in the heart of downtown, if you look, you too will see them! The past week has been fabulous!  The sun is shining, the trees are blooming, flowers are abundant.  Typically, at this time Washington Park in Albany is home to Tulipfest. This year it is called Virtual Tulipfest. I have been doing my own tour of the tulips and other things in bloom. WOW, they are spectacular!  Photos below will give a peek at some of the blooms from my walks this week….I wish you could smell them! #518Tuliptracker

3 – Go prancercising around the neighborhood

I am a beginner at Prancercise….still on level one for most of my walks. To keep pushing myself, I have added the arms of level four. I also do it without the ankle weights. I do love prancercising!!!!

For those of you who say, “wait, what is prancercising?” Oh, I am so glad you asked! I grabbed the official definition from the website. Joanna Rohrback, BHS, the owner of Prancercise LLC, defines prancercise as follows; “a springy, rhythmic way of moving forward, similar to a horse’s gait and is ideally induced by elation.”

Wow, now I am confident my prancercising is induced by elation.

I wish more people felt induced by elation like Joanna and me!

Please enjoy this video of Joanna doing a demo.

Next time you go for a walk, don’t just walk…PRANCERCISE you will laugh out loud and that is joyful!

“Let’s stop talking and do some walking” Prancercise is JOY

If you would like to learn more, please check out the official website for Prancercise here https://prancercise.com/.

2 – Video chats with co-workers

Entrepreneurs are all adapting to how to operate a business during #stayhome #staysafe. Today’s students are adapting to the virtual classroom and all the challenges that come with remote learning.

I am lucky enough to have two interns at KIRated. My interns wish to remain anonymous so I have opted to give them nicknames; I’ve got #theintern and #newintern

#theintern is 15 years old

#newintern is 9 years old

This is not a traditional #internship.  I “hired” #theintern about 6 weeks ago. He is my nephew and a freshman in HS. Freshman have a lot of schoolwork. #theintern has been creating and designing social media posts every other week or so. So #theintern was my first hire.

The other day my sister in law mentioned that her 4th grader seems to have some really light days of remote learning work. She asked if I needed another intern. HUH? I never thought I’d be lucky enough to have two interns!

We had our first hangout call with the whole team last week!

Highlights from the first official Google hangout video chat;

#newintern had dirty knees (he was outside playing right before our mtg)

#theintern was hungry (he had eaten lunch but at 15, he is always hungry)

During a screen sharing tutorial #tiaboss somehow clicked on something that put a virtual viking helmet on my head. #newintern started giggling and said he didn’t think this would be what a business meeting would be like.

image of #tiaboss in a virtual viking helmet during the Google hangouts meeting with the team last week.
#tiaboss in a virtual viking helmet

All those giggles were followed by magic trick mastery. Below is a practice session of a disappearing avocado trick. The #newintern plans to perform this trick for the whole family on the next group zoom.

#newintern Magic Tricks with solo cups and avocados
#newintern Magic Tricks

After magic, we got down to business…..the boys were very helpful designing and creating an upcoming social media post. The post is for “Eat What You Want Day” on 5.11.20. Both of the boys were really excited to include their favorite foods. Their choices include tacos, ribs, bbq chicken, fried calamari, a chocolate milkshake, a shirley temple, donuts and chocolate cake. Check out the post on the kirated_design Instagram feed. #YUM

1 – Weekly College Pals Virtual Happy Hour

Some of my closest friends are friends I met during college.

There is a core four that started the HHs. I’ll call us the 4 OG’s. I love a good nickname and abbreviation in case you haven’t noticed. Anyway, the 4 OG’s have been connecting virtually over Zoom calls since the March #stayathome and Covid-19 changed all of our lives. 

To honor everyone’s wishes, I will be talking about our participants using our college nicknames. I am Game Girl, in the 4 OG’s we also have Coiler, Ginger and P-Ness.

During quarantine life the four of us have been enjoying our virtual Happy Hour every Thursday night. It all started March 26th when we instituted a theme for each HH.  First we started with a “Tiger King” theme. After that we also had OTG (Off The Grid in case you don’t speak abbreviations…) athletics, tv/movie character and a “vintage SNL character” theme. 

Once we started talking about SNL characters, we decided we needed to make it our mission to get Jimmy Fallon to join our Virtual Happy Hour. Why? Because one, Jimmy Fallon is a fellow St. Rose alum and two, the four OG’s were all at Jimmy Fallon’s first stand up gig when he performed at a College of St. Rose Beer Garden event.

One of us somewhere has the VHS tape of the event, if only we knew someone who has a VCR! We are very hopeful that Jimmy will join in on a future CSR Virtual Happy Hour!

For example, our reach-outs to Jimmy include social media, snail mail and email inviting him to join us. We are interested in other ways of getting in touch, so if you know how to get in touch with Jimmy directly or have a cellphone number, please share it with us!

College of St Rose, CSR Alumni Zoom Virtual Happy Hour Athlete theme
Athlete Virtual Happy Hour

The 4 OG’s have extended an open invitation for Jimmy Fallon to join our Happy Hour.

SNL characters the Sweeney Sisters, Margaret Jo McCullin and Mary Katherine Gallagher

For the latest happy hour the 4 OGs decided we wanted to “share the laughter and the joy” with some of our other friends and roommates. So we invited some of our roommates from Lima, Maginn, Fontbonne and suite-mates from Alumni Hall to join. We planned a 1990’s theme Happy Hour.

Our HH was fabulous, lots of laughter, catching up on lives, reminiscing about some of our favorite memories and more!
1990s theme College of St Rose Virtual Happy Hour
1990s theme College of St Rose Virtual Happy Hour
As always, the four OGs have a plan!

We had many planning meetings before we expanded our group. That is to say, we are going to be methodical about our “invite list”. We are planners, we have a vision, we know how we want this to go. To further clarify, we already have a list going with other alum we want to connect with and invite to our Virtual Happy Hour.

We cherish these and all of our friendships. Cheers to long lost connections, laughter and storytelling.

Above all, we hope you will try to find the positive today and everyday. Moreover, we hope you will consider some of these tips to help you find your own joy! Leave a comment and let us know what you think!

Interested in reading more posts in this blog? Check out a different post about Sonya DelPeral and Women Who Lead

Creatives in Quarantine or when life gives you lemons, get PR.

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Everyone I know is in quarantine due to the Corona virus pandemic, It is really challenging! I recently participated in a Q&A for Creatives in Quarantine with the Upstate Alliance for the Creative Economy. You can read my thoughts, featured in Creatives in Quarantine on the ACE website.

Cap Region Creatives in Quarantine: Kirsten Voege

Life seems to be giving us abundant lemons these days

Our lives are overflowing with lemons these days. I’m thinking of this global pandemic; Covid-19, work on pause, quarantines, social distancing, supply chain issues, furloughs, lay-offs, graduations, weddings, holidays, sports seasons, all canceled. Forgot to mention… the stock market roller-coaster. With Quarantine Life in full effect these days are an emotional roller-coaster.

So, you know how people say, when life gives you lemons make lemonade? As an eternal optimist, I say, okay, I’ll take those lemons. I actually love lemons! Everyone who knows me knows I love lemons. I don’t love the situation we are all living through, but figured I’d make the best of it by figuring out ways to think positively about it.

I think the biggest adjustment for most is the WFH. Working From Home.

Me? I am very familiar with WFH. Before Covid-19 struck the US I had been full time WFH. So the 100% WFH life wasn’t a huge adjustment for me.

There are so many changes with Covid-19 and Quarantine Life. Change can be stressful, it is difficult to have things in our lives change so much.

When life gives me lemons, I make the most of it. Some people may want to hibernate, take a break, and wait for the air to clear. Not me. I want to get out there. Since I cannot actually “get out there”…. I am doing all sorts of new things to virtually “get out there”. Including participating in a Q & A about Quarantine Life.

I can’t wait to see what the next opportunity is!
Kirsten of KIRated, posing from her work from home counter desk while in Covid-19 Quarantine.
Hi! from me in my WFH (work from home) set up.

Interested in reading more of my blog posts? Check out the rest of my blog.

Our New Reality

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It’s March 2020. We are all dealing with a new reality. This new reality is challenging and unsettling.

What is our new reality? The streets are empty. People are hunkering down at home. Schools are closed, workplaces are closed, only gas stations, supermarkets, hospitals and liquor stores seem to be open. I don’t know much about what is going on “out there”. I filled up my tank with gas, got a bunch of Lactaid, eggs and vodka before the whole sequestering thing really took effect.

I talked to my sister last night, I told her, the lucky ones are still getting paid to work remotely…(she’s one of those). Many of us in the creative, consulting, service community are trying to figure it out.

My new reality? I have been trying to keep to my schedule. This includes logging on and being productive. If today is any indication, my new reality includes falling into a rabbit hole of social media content consumption, sort of to pass the time. I think I’m looking for inspiration, but also looking for connection. Then I find myself coming back to reality. Shoot, I need to get cracking and produce something!

So here goes, my reality? People need community.

I know I do, I am looking for connections. It is hard when you are sequestered to not let your mind wander. What is next? Is our new reality of social isolation and challenging times here to stay? I am trying to stay busy, find ways to stay creative while home-bound. Oh yeah, I painted my kitchen chairs pink (more on that below)

How are you doing? That is the question I get asked most. I’m good. I respond. I am good. I think.

Yesterday a maintenance crew came by to test the fire alarms in my apartment. We kept our distance, but I chatted with Mike, someone I know in real life. I hadn’t seen AND spoken to someone that I knew since March 11th. That was thirteen (13) days ago! Sure, I’ve had conversations. Just that morning I ventured out to the supermarket to get coffee-pods, more Lactaid, eggs and salad greens. I was back home by 8 am. Mission accomplished. I’ve talked to many using my phone, I’ve texted, set up family video calls. I’ve reached out to people on FB, IG, LI and Twitter. I scheduled a virtual happy hour on Zoom. But I haven’t had a conversation with someone I know and been in the same room with them. Ugh. This is hard. I can understand why all the gen z’ers are still on spring break.

My new reality….. painting my chairs pink… is that practical, was it productive? Who knows? Pink kitchen chairs are my new reality. 

Along with painting the town pink, I’ve written press releases, taken online classes, from Wharton no less! I have watered my plants, cleaned the buttons on the elevator and the doorknobs at the entrance of my building, sent off my 2019 paperwork for my taxes (this is early for me!) made some amazing egg frittatas, watched a ton of netflix, avoided the news, built a new invoice template for my business, listened to podcasts, walked, meditated, daydreamed and even “hired” my 14 year old nephew to help with social media content. I hired an intern!

What’s next you ask?

I hope to support and bring smiles to my community of people that are in the same work from home (WFH) solo-preneur boat as me, and keep plugging along. My goal is to be a consultant succeeding and growing her business. What else? I’ve got important stuff to do. I’m still working on training my ivy plant to stay in a wreath circle shape. I am seriously contemplating wearing a bandanna around my neck John Wayne style every day (today is day 2). I am drinking lots of water. I am going to keep reaching out to people. I am going to start changing out of my slippers during the day. These. Are. My. Goals. What are yours?

Your socially distant friend. Kirsten.

My new reality is pink kitchen chairs. What's yours?
What’s your new reality? Mine includes pink kitchen chairs.

Interested in reading more of my musings on solo-preneur life and balancing all the challenges that come with it? Check out another post on the KIRated Co blog.

Women Who Lead

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Women Who Lead. A conversation with Sonya del Peral, Nine Pin Cider Works.

Sonya del Peral is the general manager at Nine Pin. She is also an attorney, a momboss, a community leader, a trailblazer (literally) and mom to Nine Pin founder Alejandro del Peral.

Sonya is a trailblazer because she is a founding member and helped establish the Capital Craft Beverage Trail (CCBT). See how that worked? To start your own craft beverage journey, check out the Capital Craft Beverage Trail, and get your passport stamped at the local cideries, distilleries, wineries and breweries!

Look for signs.

photo of Sonya del Peral, General Manager at Nine Pin Cider Works in front of a Nine Pin Sign

As she tells it, Sonya del Peral was hiking with her son Alejandro and they were talking about his interest in opening a farm cidery. When they reached the summit there was a double rainbow. That was a sign. That sign sealed the deal for Sonya del Peral. She was 100% on board with helping her son start the hard cider business based in Albany, New York.

The double rainbow timing was perfect, Nine Pin is the first licensed Farm Cidery in New York State.

When they were looking for a site, the team originally passed on the 929 Broadway, downtown Albany location. Why? Because they thought it would be too much work. Sonya went to look and agreed it would be a lot of work but thought it had a lot of potential. She was sold when she noticed the adjacent building. As you can see, there is a rose. Sonya’s husband, Casiano painted the rose over 20 years ago. Another sign!

View of 929 Broadway the location of Nine Pin Cider Works, Albany New York
The Nine Pin location at 929 Broadway, Albany, NY and the rose painted over 20 years ago by Sonya del Peral’s husband Casiano del Peral
Follow your passion, build a great team, be responsive and reliable, don’t over apologize.
These are some of the words of wisdom Sonya shared at the most recent Women Who Lead event.
photo of attendees at March 11,2020, Women@work event
Some of the attendees at March Women at Work event photo credit: Phoebe Sheehan/Times Union

The Women@Work, Women Who Lead event was held at the Hearst Media Center in Colonie, NY.

Enjoy reading this update? Check out my other blog posts on Women Who Lead and social events.

Google Techstars Startup Weekend 2020

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The Google Techstars Startup Weekend event is a Google for Entrepreneurs program in partnership with Google for Startups.

Another day, another event at the beautiful @urban Co-Works space in Schenectady!  This time I was there to see the final day of the Google Techstars StartUp Weekend. More than 50 participants including inventors, entrepreneurs, students, educators, advisors, business owners, engineers, founders, mentors and community members all come together for 54 hours over the weekend.  The Google Techstars brainstorm business ideas, collaborate, form teams and together develop the business ideas into actual business plans.  At the end of the Startup Weekend a panel of judges from the business community listens to the five minute startup pitches and conduct a three minute Q. & A. session. After hearing all the pitches, the judges then decide on the top performers and award prizes. Exciting eh? I thought so. 

On Sunday, I joined the Google Techstars crew at Urban Co-Works as a supporter

and audience member. I was excited to see the final presentation phase.  It was great, there were ten final Google Techstar pitches. The teams pitched business that ran the gamut. including educational services, games, e-comm, a bear butcher, and the judges Q & A.  It was pretty incredible to hear the different ideas and see how each pitching group handled the questions from the panel of judges.  

photo taken at Urban Co-Works of the Techstars Start Up Weekend Schenectady in March 2020
Photo: Left to right, Judge Tom Franceski, CFO & Principal at Computer Professionals, Judge Nicole Snow, Founder & CEO of Darn Good Yarn, The Puzzle Chest father/son team, Judge Julianne Clouthier, Manager Industry Engagement at FuzeHub, the U-Create team and solo-preneur for High 5, the biggest winner of the day.

Did you like reading this? Check out another article in my work/life blog about co-working in the 518 here.

Talking Social Media

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Billboard sign for AMA NY Capital "Get Social" Talking Social Media

AMA NY Capital Region Panel Discussion “Get Social” Talking Social Media

Hosted @urban Co-works Schenectady, NY

It seems everyone is talking social media.

So, I decided to see what the experts had to say and attended the American Marketing Association New York Capital Region “Get Social” panel discussion. These panelists shared lots of interesting and actionable information during the discussion. Including social tracking tools, potential media vendors, managing social media, creating content, image sourcing and apps to try.

I learned a bunch and have lots to research on new vendors and tools.

Photo of Panel Speakers, Left to Right, panelist Lauren Cifra-Social Media Specialist at Stewart’s Shops Corp, Will Trevor- Moderator, President of AMA NY Capital, panelist Jess Ayotte, Social Media Strategist at Albany Times Union, and panelist Caitlin Nicholson, Senior Social Content Manager at Media Logic

photo left to right:

PanelistLauren Cifra, Social Media Specialist at Stewart’s Shops Corp

Moderator Will Trevor, President AMA NY Capital Region, Excelsior College

Panelist -Jess Ayotte, Social Media Strategist at Albany Times Union

Panelist Caitlin Nicholson, Senior Social Content Manager at Media Logic

These experts shared lots of ideas and interesting stories. I will share one of each here, calling them my key takeaways!

Idea – I just signed up for something called “Twitter Flight School”. I cannot wait to add Twitter pilot to my resume!

Story – When you work at Stewart’s Shops Corp, employees are able to submit ideas for names of new ice cream flavors….Lauren Cifra is the brains behind Pumpkin to Talk About only available at Stewart’s .

Thanks to all!

To read more on the KIRated Co blog, click.

A new co-working space in the 518 promoting co-working, collaborating and community.

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ACE hosted a networking event to help launch the newest co-working space in the Capital Region.

Collectiveffort co-working is the latest offering from the Collective team. This team of creatives also introduced the Capital Region to the Power Breakfast Club.

Looking for a co-working space in the 518? Not sure where to start? Stop by the newest co-working space in the 518 and you might think you are dreaming.

Am I dreaming? photo taken at night inside the Collective effort co-working space, Photo is of a brick walled nook with a glowing light fixture made of cotton in the shape of a cloud probably made out of cotton.

Collectiveffort is the newest co-working space in the Capital Region. But back to that dream, nope, you are not dreaming…. CE is the latest from the Collective, a group of creatives in the Capital Region who want to encourage and help other creatives just starting out. Dreamy huh? Pictured is the podcasting booth where creators and podcasters can live-cast or record their latest episodes. Last week, a bunch of the creatives in the 518 got together to celebrate the grand opening along with the founders of the Collectiveffort at the monthly ACE event.

Conveniently located CE on the 4th floor at 415 River Street, in Troy, NY. CE is just down the block from the River Street Market, fka the Headley Building. On your way to CE you can grab a Stacks Espresso and or Acai bowl from Maria’s and later stop by Ryan’s Wake or Brown’s Brewing Troy, for an after work brew or bite. Monthly memberships are available. Click the links to learn more about the Collectiveffort or to become a member and join. If you are interested in building community and are an early bird, you should check out the weekly meeting Tuesday at 6:30 am (locations vary) of the Power Breakfast Club a group that is open to all. The PBC motto is foster creativity, provide structure, accountability & community.

This space has something for everyone who participates in the creative economy. The vibe is creative! There are private office areas, spaces for audio and video editing, shoots, gathering, producing and collaborating.

You can check out more photos and a Times Union article on the space here

To learn more about Kirsten’s networking adventures in the 518 check out her other blog posting/s.

Greetings!

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This is the spot to find the KIRated blog.

Here readers can learn all the news, events, updates, and more good to know info

On the KIRated Co blog we post networking event updates, share news and talk about exciting developments in our community.

What's New Billboard, headshot photo of Kirsten Voege, includes text that says news, events, updates, and more good to know info....

We are focused on building business growth through marketing and getting involved in our community. With the blog, our friends and readers can stay up to date on all things KIRated.

We invite you to join us!

Read and follow the KIRated Co blog to stay up to date on all things #KIRated #KIRated.co #marketing #bizdev #consulting #branding

Become your dream. 

To learn more about Kirsten Voege visit LinkedIN.

#MIH 2020

The Boiling Frog Effect Networking in the Capital Region of New York

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Are you an entrepreneur who is looking for networking opportunities in the 518?

As a recent transplant to the 518 and an entrepreneur in start-up mode I have been really challenging myself to find and attend worthwhile and interesting networking events in the 518.

My goals are to make local connections in the 518, learn about what is going on in the area and meet other like minded entrepreneurs.

Networking in the 518 isn’t always easy. There are some weeks where it is harder to find scheduled networking events on topics of interest. This was a great week! I found three events! First was an evening networking event hosted by the NY Capital Region chapter of the AMA, the second an early am networking event hosted by Capital Region women@work and the third was a Beer and Business event to meet the founders and companies participating in the current MBWE accelerator program with Ignite U.

Networking in the 518 at the American Marketing Association New York Capital Region- Executive Forum

Photo of Russ Klien, former CMO at Burger King speaking in front of a powerpoint presentation at the American Marketing Association Executive Networking event in February 2020

The Tuesday evening networking event featured a presentation with the former CMO at Burger King, Russ Klein.

He talked about the challenges he faced when a new CEO was brought in after the one who hired him was let go…he talked about operational challenges, training, margins, introducing new products, media mix, interestingly he shared that local linear (it was the 2000’s) media played a huge role in gaining traction against the competition.

Russ talked a-lot about how great his BK marketing team was and how that helped them to innovate and launch many new marketing efforts including; whopper freakout, triple whopper, subservient chicken and the introduction of the “creepy” king.

I love it when a leader shares the credit for their success with the members of their team. Every successful leader should encourage and support their team-mates and ideally then they will all be cheerleaders for the success of each other!
The Triple Whopper story….

This was interesting, because as Russ told it, the Triple Whopper really wasn’t that big of a hit with consumers. Triple Whopper was also extra work for the franchisees. Franchisees had to work on a new process for the Triple because the bun needed to be reworked to support the three burgers….burger logistics!

After the introduction of the 3x Whopper the franchises reported back that they were pretty disappointed with the sales of the Triple Whopper…it made up only 2% of sales.

Unhappy that is, until….. they analyzed weekly sales data for the double Whopper. After the introduction of the Triple, the double Whopper sales increased 50%!!! Consumers thought a double Whopper sounded better when compared with a Triple!!!

I love it when marketers use data to increase sales, and ROI. #performancemarketing

Women Who Lead

Women@Work /Times Union, Senior Editor Sara Tracey interviewed guest Nicole Snow, Founder and CEO of Darn Good Yarn based in Halfmoon, N.Y

photo of the brochure from the February 2020, Women@work, networking event featuring Nicole Snow, founder and CEO of Darn Good Yarn
Nicole Snow – Founder CEO Darn Good Yarn. Women@work

Entrepreneur Networking in the 518. Women at Work Breakfast Series

Guess who was seen at the Women@Work Breakfast on Feb. 12, 2020,  at the Hearst Media Center in Colonie? Yep.
Photo of Ninal Lockwood and Kirsten Voege in front of the logo'd step and repeat. This photo was taken while attending the Women at Work (Women@work) networking event in February at the Hearst Times Union building located off of Wolf Road in Albany NY.
Nina Lockwood & Kirsten Voege attend the Women@Work. Who can resist a step and repeat? Nina Lockwood, a coach and trainer who can be reached at Nina Lockwood .com and me at the Women@work event at the Hearst Media Center, Colonie, NY on Wednesday morning.
photo credit: Phoebe Sheehan/Times Union

1:1 with Nicole Snow of Darn Good Yarn

photo of a Darn Good Yarn branded travel trailer. The trailer hooks up with a hitch behind a pick up truck and carries yarn and supplies for Darn Good Yarn, also known as DGY.
Everything but boring, the Darn Good Yarn Trailer, at the Halfmoon, NY company HQ.

Thursday morning I met with Nicole Snow of Darn Good Yarn.

Yes, Nicole was the speaker at the Women@work event the day before, but I had scheduled our coffee meeting over a month before.

I had a wonderful 1 : 1 chat with Nicole. It was great to share stories, experiences and ideas with a Founder and CEO that is doing amazing things and making an impact. While I was there, Nicole toured me around the DGY warehouse. It is 20k square feet! I got a chance to see (and touch!) some of the beautiful yarn & hear about the process of developing The Good Sol sari wrap skirts. I am grateful to Nicole for taking time out of her busy day and meeting with me. #thankful

Nicole is an inspiring human, she is thoughtful and smart and she tells it like it is!

What do you get when you put together axe throwing, juice cleanses, ice pops, and tax resolution in Troy, NY?

photo of a nametag from the Ignite U Beer and Business Networking Event from February 1th, 2020.

Networking in the 518 at the Beer and Business event at Ignite U

My last entrepreneur networking in the 518 event of the week! The event featured the MBWE companies that are in the 2020 Accelerator program. https://igniteuny.com/mwbe

Check out my other blog postings about community and MIH in the 518 here.

About KIRated Co

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Learn more about KIRated, the brand created by Kirsten Voege.

Looking for ROI? We build marketing campaigns that get results.

At KIRated, we understand what it takes for marketers to stand out.

We know that growth that can be measured is key. This is something different, but at KIRated we believe measurement is everything. We are strategic and we build marketing campaigns that drive business growth, We call it getting results.

At KIRated, our performance marketing expertise informs everything we do. We build marketing campaigns that are measurable. When we talk results, it means we are tracking campaign ROI.

KIRated Communications builds marketing campaign that get results. Headshot of KIRated owner Kirsten Voege. Photo taken by Jamel Mosley also known as @melemedia
Kirsten Voege photo credit: Jamel Mosely, aka @melemedia

We know what it takes to promote local and national brands. We believe that every brand should be looking for outlets and tactics that will drive growth. When marketing campaigns are built to get results, the ROI can be optimized and so can growth. Building marketing campaigns to measure ROI is part of the equation. The result? Every dollar spent works harder.

Kirsten Voege is an experienced performance marketer with deep media contacts. She approaches every situation with a laser focus on client needs. Her endless creativity drives innovation and client results. A NYC ad-agency veteran, Kirsten has over 25 years of experience optimizing media budgets for every type of brand. Working on everything from DTC brands to Fortune 500 companies,

Voege has a track record leading campaigns that achieve marketing goals.

Throughout the years Kirsten has led campaigns for clients in nearly every vertical. As a result she has overseen campaigns for CPG, education, e-commerce, finance, fitness, healthcare, insurance, pharma, retail, technology, travel and QSR.

For more info about Kirsten visit here

Keep up with things going on at KIRated Co, read more on the blog here.

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